evasion, excuses. first they ignored us. increasingly they are having to have this conversation because people are become withing more concerned and the companies are having to face up to it. i think, you know, when we see this information, too, we realize, all of us are contaminated, we understand the choices we make intimately affect our biology, the same poisons running through the rivers are running through our veins, especially the billion dollar corporations that are selling dreams of health and beauty around the world. they have a have a responsibility.